Moves is disrupting Fitbit, the Fuelband, and all those other nonsensical gadgets.
I’ve been using Moves for about 2 weeks now and I really, really love it. It’s an app that essentially functions as a pedometer and runs in the background tracing where you’ve been throughout the day and measuring your steps.
It is not some goofy thing I have to wear on my wrist or on your bra. It’s not something I have to remember to charge. Fire it up once, and it’s on for as long as you have an iPhone. It may not be as “good” as a Fitbit or Fuelband, but it works just fine, it’s available to everyone with an iPhone for free, and it runs in the background of your life. And, most importantly, I haven’t noticed an impact on my iPhone’s battery.
It’s a classic disruptive innovation.
I bought a Fuelband a few months ago, synced it with my iPhone, and connected it to Facebook. Facebook said “You have 37 friends with a Fuelband. Click here to see how many people have live data in the past week.” I clicked and saw 2 people. I immediately returned it to the Nike Store. I knew that goofy thing would be in some drawer in a month after the novelty wore off. And I don’t like to throw away money for gimmicks.
My iPhone is not a novelty. And Moves now runs in the background of my life letting me know how active or inactive I’ve been that day. Interesting, motivating, and exciting stuff. Congrats to the Moves team. Y’all are killin’ it.
Disruptive innovation in #mhealth quantified self tracking? Definitely will check it out since Jay is one sharp guy in technology and health, but I’m not 100% certain the sector is mature enough at this point to declare entrenched dominant winners who are at risk of disruptive innovation (see HBS Prof Clay Christensen’s work on disruptive innovation at his site: www.claytonchristensen.com). In another 3-5 years? Perhaps. But onward and upward for available and affordable technology to improve health and fitness.