FitOrbit is an online person training fitness and nutrition services platform based in Los Angeles, CA that was founded by personal fitness guru and legend Jake Steinfeld (who believe it or not, is a much bigger guy and personality in person than on TV). While at Spark Capital, I helped lead the Series A investment in FitOrbit in December 2010. FitOrbit leverages web, mobile, and social technology to make a more efficient and effective marketplace to match those who desire personalized workout and diet/nutrition advice and real life personal trainers who have the skills to deliver these services over the web and mobile. There’s no reason why only wealthy or famous individuals or athletes should have access to quality personal fitness trainers. Everyone can benefit from such a relationship. FitOrbit enables this to happen, in a cost-effective and efficient way.