The signal to noise...

A little social media & tech humor. Although I wonder if this transaction should be updated to be shown virtually or via Entelo, BranchOut or TalentBin instead of IRL. Might be reality in the not-too-distant future!

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fredericwilliquet:

(via Rethinking the Customer Journey in a Social World - Forbes)

Brilliant and thoughtful piece here: “The Social Media Revolution Betrayed”.  Basically where does social media go from here?  And no, it’s not just prompted by this week’s Facebook’s earnings report as I’ve posted about this topic before.

It will be an interesting time over the next few months for these social and digital media companies, both public and private.  For successful private start-up companies, there’s usually a complicated set of decisions around M&A overtures and exit opportunities.  But for those who always dream of being a public company and ringing the NASDAQ opening bell, here’s a nice summary of “social stock” performance. 

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#socialmedia “explained” here… although missing @tumblr!

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ataussig:

Thank you @douglaswray and @threeshipsmedia.

Very excited for the future of education and healthcare, two huge and important industries that are ripe (and overdue) for new technology and innovation.

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gjmueller:

Students Want Social Media in Schools

In its Policy Priorities report, Can Social Media and School Policies be “Friends,” ASCD provides a state-of-the union on social media use in schools. How administrators and educators deal with federal regulations, defining what’s legal, parsing out school responsibilities and weighing them against the benefits of using social media to engage and communicate with students are all addressed in this useful guide. MindShift’s Dispelling Myths About Blocked Sites is also in the lineup.

Doctors, like all consumers, have challenges with app discovery, download, and usage.  This is a small survey sample of a few hundred healthcare professionals, so certainly a larger N is needed, but I’d predict that these survey findings are correct from a trend perspective.  While 45% of healthcare professionals have downloaded 50+ apps, on average there are only about 7 apps that they utilize on a daily basis (a utilization metric for health should be daily, as it should be a tighter metric of engagement vs total downloads or monthly or weekly utilization).  Worse, the top medical/health apps that are used most aren’t even specific to the medical/health profession (i.e. Facebook, Twitter, NYTimes, Weather Channel)!

We need integrated health/medical apps that can are embedded within the healthcare delivery system and be a platform for all stakeholders (providers, facilities, payors, patients, and caregivers) to interact.  In a secure way of course. Is that too much to ask?

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coolhealthinfographics:

Medical App Overload! Infographic by Epocrates

Great research from a recent PwC study around the percentage of adult consumers who have used social media for healthcare purposes - about a 1/3 of consumers.  However, when you look at consumer behavior by cohort, the percentage jumps up: 50% of consumers under the age of 35 have used social media for healthcare purposes.  The interesting details here show that individuals are using “traditional” social media sites primarily for healthcare (Facebook, Youtube, etc sites lead the list) versus healthcare specific social media sites (WebMD is tied for #6, along with LinkedIn and MySpace!).  I think this speaks to the power of human social networks and influence, as corroborated by some of the findings from Edelman’s 2011 Health Barometer report as my friends at Blueprint Health recently blogged about.

While the data on consumer usage of social media for healthcare is interesting, this PwC report also presents some larger, disturbing data on healthcare consumer behavior: almost 1/2 (46%) of the consumers surveyed delayed getting care in 2011 because of the cost of those healthcare services.  Let’s hope with the push for bundled care, ACOs, and true consumer driven healthcare, that we see greater transparency around healthcare quality and cost data, and ultimately lower prices for services in the US.

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You wanna know what’s cool? A billion people is what’s cool… (a billion and change)…

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thenextweb:

(via Business social networking in China set to grow five fold by 2013)

Funny cartoon from my high school friend on what is/is not acceptable IRL vs. social media (Facebook, Twitter, Google+?).

I believe social media amplifies IRL behavior to both extremes digitally  -  both positive (democratic uprisings in the Middle East) and negative (creepers creepin’). 

I’d like to think that net net, this thing we call social media provides more good than bad to the world, but perhaps this is because I’d like to believe in the goodness of humanity broadly to establish societal and cultural norms.   

Along these lines, I like this quote:

“The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.” - Albert Einstein

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