Doctors, like all consumers, have challenges with app discovery, download, and usage. This is a small survey sample of a few hundred healthcare professionals, so certainly a larger N is needed, but I’d predict that these survey findings are correct from a trend perspective. While 45% of healthcare professionals have downloaded 50+ apps, on average there are only about 7 apps that they utilize on a daily basis (a utilization metric for health should be daily, as it should be a tighter metric of engagement vs total downloads or monthly or weekly utilization). Worse, the top medical/health apps that are used most aren’t even specific to the medical/health profession (i.e. Facebook, Twitter, NYTimes, Weather Channel)!
We need integrated health/medical apps that can are embedded within the healthcare delivery system and be a platform for all stakeholders (providers, facilities, payors, patients, and caregivers) to interact. In a secure way of course. Is that too much to ask?
Medical App Overload! Infographic by Epocrates