In the connected world in which we live, the difference between average content and bad content is hardly noticeable. In fact, the difference between good content and bad content is not that big. Truly, the only thing that really gets rewarded is remarkable content. If you’re investing in content production, always invest in the most amazing, ballsy, exceptional content that you can get your hands on because if you build it, they won’t come. This quote sums things up for me:
We’ve tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere. We’re actually publishing, on average, roughly one-third fewer posts on Salon than we were a year ago (from 848 to 572 in December; 943 to 602 in January). So: 33 percent fewer posts; 40 percent greater traffic – source
The Time For Content Marketing Is Now | distilled (via khuyi)
This is so true. While I do not wish to slam the host of startups that are looking to automate “content marketing”, the fact is that great, original content:
1) Takes time
2) Requires vision
3) Necessitates risk
That is not something that can be created by a bot. It is not something that an algorithm can replace or make more efficient. While cultivating a strategy and ethos of quality content may not yield the quick hits or instant recognition, in the long run it is a strategy that will yield the greatest gains.
Great insight here.
Don’t post just to post. Have meaning behind your content so others can pick up the signal in the midst of all that noise.